Bad bugs are constantly evolving—and so is the BioFire brand. BioFire was acquired in 2014 by bioMérieux SA, a global leader in in vitro diagnostics for more than 55 years. For several years BioFire continued to maintain its brand identity and operations.
“But we have now reached a critical point in our development where it makes sense to align more closely with bioMérieux,” explains Andrea Kendell, CFO North America & VP Finance Global Manufacturing for bioMérieux. “What this means, is that beginning in January 2022, BioFire products will be folded into the bioMérieux product portfolio. As a company, it will simply be known as bioMérieux.”
You may have already noticed some branding changes. For example, the biofiredx.com website is now proudly bioMérieux blue, instead of the BioFire red that you may be used to. Our social media accounts and trade show booths will also reflect these changes. Going forward, you’ll see a stronger human-centered focus in our promotional materials, reflecting our mission to improve public health worldwide
What does all of this mean for you? You will continue to receive world-class customer and technical support. Additionally, BioFire customers will have access to the bioMérieux ordering platforms. The biggest change is that you’ll need to learn how to pronounce bioMérieux! We’ve heard many ways to pronounce bioMérieux over the years. Our favorite suggestion is to pronounce it “bee-oh-merry-you.”
bioMérieux is a family-owned company that traces its history back to Marcel Mérieux, who studied with Louis Pasteur and in 1897 founded a laboratory where he developed the first anti-tetanus sera. bioMérieux was founded in 1963 and has grown into a global leader in clinical diagnostics and industrial microbiology with a presence in 44 countries and a network that touches 160 countries. bioMérieux is led by Alexandre Mérieux, the great-grandson of Marcel Mérieux.
We are excited about this transition, which will only enhance our ability to provide the highest-quality products and services to our customers. You will receive additional details about these changes in the coming months. We look forward to serving you as one bioMérieux team!