PRIVACY POLICY

UNITED STATES AND OTHER NON-EUROPEAN COUNTRIES

Effective Date: March 16, 2019

Your privacy is important to us. This Privacy Policy describes the types of information BioFire Diagnostics, LLC ( “BioFire,” “we,” “our,” or “us”) collects from and about you when you visit https://biofiredx.com/, or any other of our websites where this policy is posted (each a “Site”) or otherwise interact with us or request services from us as described further in this Privacy Policy. This Privacy Policy also explains how BioFire and its affiliated entities may use and disclose such information, as well as your ability to control certain uses of your personal information. This policy is separate from our Terms of Use, located here.

The following policy applies to anyone who is not a resident of the European Economic Area (“EEA”). If you a resident of the EEA, click here.

By using any of our Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not, please do not use the Services.

INFORMATION COLLECTION

  • Information You Provide

We collect information from you when you choose to share it with us. This may include when you use our Services, use our search function, create an online account with us, request a quote from us, apply for employment with us, request a demo from us, register a product with us, provide information to one of our sales coordinators, speak with one of our representatives by phone, sign up for newsletters or our email list, participate in a survey or promotion, request information from us, or otherwise contact us.

The information we collect from you may include, but is not limited to:

  • Contact information, including your name, address, email address, telephone, or mobile number;
  • Employer-related information, such as your title and the company’s name, address, and phone number;
  • BioFire account number;
  • Geolocation of any computer, mobile device, or other electronic device used to access the Site;
  • Information regarding the products or equipment purchased;
  • Information collected through our customer support service, including RMA Forms;
  • Employment application information, such as tax identification numbers, educational record, and employment history; and
  • The name and contact information for your employer or institution that you are associated with.
  • Information Collected from Third Parties or Other Sources

We may obtain personal or other information about you from third parties or other sources, and combine this information with the information we collect from and about you through the Services. Such information may include, but is not limited to:

  • Information, including geolocation information, collected through our Site;
  • Information obtained through communications that you make through a third party;
  • Any other information obtained through companies that have business relationships with us, such as our licensees, affiliates, and business partners.

We may also obtain information about you from other online sources, including when you connect with BioFire through its official corporate pages on third party social networks (such as Facebook) or the “apps” on those pages. This information may include, but is not limited to, name, user name, demographic information, updated address or contact information, interests, and publicly-observed data, such as from social media and online activity. We may combine this information with the information we collect from and about you through the Services.

  • Information Automatically Collected

We may use cookies, web beacons, pixel tags, JavaScript, or other technologies to collect certain information about visitors to our Site and interactions with our emails and online or mobile advertisements, and may use such information to allow BioFire to keep track of analytics and certain statistical information which enables us to improve our Site and provide you with more relevant content and advertising on our Site.

For example, we may automatically collect certain information from you, including but not limited to:

  • Details of your visits to our Website, including resources that you access and use on our Website, traffic data, location data, logs, language, date and time of access, frequency, and other communication data.
  • Information about your computer, mobile devices and internet connection, including your IP address, operating system, host domain, and browser type.
  • Details of referring websites (URL).

We may also use third party cookies and other technologies to support our Services, provide services on our behalf, facilitate business transactions on our behalf, or provide relevant advertising to you. Some of these third parties may use technology such as cookies, web beacons, pixel tags, log files, or Flash cookies on our Site, which may send some of the above-referenced information to those third parties.

  • Tracking Options and California Do Not Track Disclosures

Certain parts of our Site require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so you may not be able to use certain features on the Site, or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences.

Our system may not respond to Do Not Track requests or headers from some or all browsers. To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices about not having this information used by certain service providers, please click here and here on your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.

Certain parts of our Site may also include advertisements from third parties.  You can opt-out of being targeted by certain third-party ad-servers and BioFire served ads online using the National Advertising Initiative’s opt-out tool, the About Ads opt-out tool, or on TRUSTe’s site.

This Privacy Policy does not cover the collection methods or use of the information collected by Third-Party Ad-Servers, and BioFire is not responsible for cookies or other tracking technology in third-party ads. We encourage you to review the privacy policies or statements of these third-party advertising companies to learn more about their use of cookies and other technologies. If you would like more information about this practice and to know your choices about not having this information used by third-party advertisers, please visit http://www.networkadvertising.org and http://www.aboutads.info/choices/.

  • Combination of Information

We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, as well as information collected from other online sources or from third party sources to help us tailor our communications to you and to improve our Services.

INFORMATION USE

BioFire may use the information we collect from and about you for any of the following purposes:

  • To validate, confirm, verify, and track your account, products or services (including to contact you about your account, products or services);
  • To enhance your online experience, including as a way to recognize you and welcome you to the Site, make the account usage faster and smoother and provide you with customized Site content, targeted offers advertising on our Site (including geo-targeted advertising), or via email, telephone, text message, or by mail;
  • To recognize your online activities over time and across different websites and devices;
  • To contact you with information, newsletters, promotional materials and contests from BioFire or on behalf of our business partners, licensees, and affiliates;
  • We may also share user information with our co-sponsors, business partners and service providers to offer products or services which we believe may be valuable or useful to our visitors.They may use a pixel tag or other similar technology to collect anonymous information about your visits to sites, and they may use that information to target advertisements for our productsand Services.
  • To use your data in an aggregated non-specific format for analytical and demographic purposes;
  • To review the usage and operations of our Site, and improve our content, products, and services;
  • To protect the security or integrity of the Site and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users; and
  • As otherwise described to you at the point of data collection.

Additionally, if you use the Site to connect with third party services you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.

INFORMATION SHARING

BioFire may disclose the personal information we collect from and about you in the following ways:

  • To contractors, service providers, and other third parties we use to support our business or in connection with the administration and support of the activities noted above and who are bound by contractual obligations to keep personal data confidential and use it only for the purposes for which we disclose it to them (e.g., database hosting providers, managed services providers, developers, consultants).
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of BioFire’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by BioFire about our Website users is among the assets transferred.
  • To fulfill the purpose for which you provide it. For example, if you ask us to communicate information to a third party dealer or installer who is installing or serving your product.
  • For any other purpose disclosed by us when you provide your information or with your consent when required by applicable law and regulations.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use and other agreements, including for billing and collection purposes; or to protect the rights, property, or safety of BioFire, our customers, or others. This may include exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

BioFire may also share aggregate or anonymous non-personal information with third parties for their marketing or analytics uses.

YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes.  To make such a request, please contact us at:

BioFire Diagnostics, LLC
Attn: Data Privacy Officer
515 Colorow Drive
Salt Lake City, Utah 84108
(801) 736-6354
Email: privacyofficer@biofiredx.com

You must put the statement “Your California Privacy Rights” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

Non-affiliated third parties are independent from BioFire and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.

LINKS TO OTHER WEBSITE

The Site and email messages from us may contain links to third-party websites, which may have privacy policies that differ from our own.  You should be aware that the collection, retention and use of any data you provide on these websites will be governed by the privacy policy of the company providing the website and not by this policy. We are not responsible for the practices of such websites.

PUBLIC FORUMS

Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on a Site, App, or other third-party website that the Site or App may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas. We reserve the right to remove any posting or content in a posting at our sole discretion.

CHILDREN’S PRIVACY

Protecting children’s privacy is important to us. We do not direct our Site, nor do we knowingly collect any personal information from, children under the age of thirteen. If we learn that a child under the age of thirteen has provided personally identifiable information to a Site or App, we will use reasonable efforts to remove such information from the files of such Site or App.

DATA SECURITY

We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every reasonable effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.

DATA STORAGE

Your personal information may be stored on servers in the United States and is subject to the laws of the United States, where the data protection and other laws may differ from those of other countries. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.

YOUR OPTIONS AND ACCESS TO YOUR PERSONAL INFORMATION

We provide our customers with the opportunity to opt-out of having their information used for purposes not directly related to purchase, processing, registration or ongoing services. To “opt out” of receiving future e-mail marketing messages from BioFire, contact us at marcom@biofiredx.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions OR click on the “unsubscribe” link at the bottom of an e-mail marketing message or visit https://www.biofiredx.com/company/contact/.  Please allow five business days for your request to take effect.

To access, review, or update your information stored by BioFire on the syndromictrends.com webpage, you may visit the Account Profile page on the Site, where you can view, update, or change your personal information and update your member profile, password, and associated information.

If you have any additional questions concerning access to or updating your personal information, please contact us at the information provided in the “Contact Us” section below.

CONTACT US

We hope this policy answers your questions about our collection, use and disclosure of your personal data. If you have additional questions about this Privacy Policy or the practices described herein, you may contact us at (801) 736-6354 or write to us at the following address:

BioFire Diagnostics, LLC
Attn: Data Privacy Officer
515 Colorow Drive
Salt Lake City, Utah 84108
(801) 736-6354
Email: privacyofficer@biofiredx.com

USER’S ACCEPTANCE OF THIS PRIVACY POLICY

By using the Services, you signify your acceptance to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not use our Services.

REVISIONS TO THIS PRIVACY POLICY

BioFire reserves the right, at its sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. If we do, we will make you aware of the change(s) on the Site by including a link to the previous version of the Privacy Policy. Your continued use of the Site following the posting of changes to these terms means you accept these changes. If we change this Privacy Policy in a material way, we will provide appropriate notice to you.